BIFMA: 1998 Management Conference
-IDEC Record, Spring 1998

The conference was held in February in Scottsdale, Arizona. The theme is "Mining Diamonds...Finding, Developing and Retaining the Best People." While much of the program focused on people issues, technology to family business issues, and corporate environmental sustainability and the market advantage it can provide.

CAESAR (Civilian American and European Surface Anthropometry Resource) is a 3-D anthropometric research project that will generate measurement data on the size and shape of the modern human body. CAESAR represents a commitment to designing auto interiors, seating, and patterns for clothing and apparel based on 3-D technology rather than traditional 1-D measurements. By sharing costs and expertise, while avoiding duplication, participating companies can use the research results to improve their market positions. As one partner commented, "we are receiving $6 million dollars worth of research for a $40,000 investment. The data generated will provide us with more valuable data than we would have ever been able to collect on our own."

The CAESAR project uses the Cyberware WB4 whole body scanner to scan 8,000 men and women from the U.S., Netherlands and Italy. This scanner can scan the entire human body in one 17 second pass. Subjects will be scanned in one standing and two seated positions. The goal CAESAR will be to improve comfort, safety, fit and customer satisfaction, as well as the bottom line.

If you are interested in learning more about CAESAR, call 616-285-3963 or e-mail, @bifma.com (e-mail) or www.bifma.com (website)

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