2016 Conference Proceedings
The Use of Visual Attention Software (VAS) for Communication and Wayfinding Design and Analysis; Is VAS an Effective Tool for Environmental Communication
The 3M Visual Attention Software (VAS) software represents a powerful tool in flushing out effective communicational messages in early eye scans. Combined with direct field observations by a trained eye, and the understanding of contextual conditions, better signage and more effective communication results can be achieved using objective analytic tools such as VAS to better understand the how built and natural environment context impacts the effectiveness of environmental communication. There are many advantages and limitations of VAS compared with the traditional field surveys used by designers. The objective in this presentation is to provide insights into analytical methods for visually mapping the built environment for signage effectiveness, compare knowledge gaps in various visual mapping analytical tools such as VAS, and expand the discussion of emerging technologies in environment signage communication.
The Waiting Game
‘The Waiting Game’ is a small park installed in a downtown parking spot. This parklet is a response to two issues in Downtown Las Vegas: a lack of green space and overcrowded restaurants. As a result, The Waiting Game was designed to be an extension of the interior restaurant spaces and is a public park providing shade from the desert sun.
Transit Studio: Interior design for Boats, Trains, Buses
This series of junior-level undergraduate studios have produced comprehensive proposals for the re-conceptualization of a fleet of public/private vehicles to serve the growing commuter population in the San Francisco Bay Area, including designs for a public bus, a public train, and public ferry. The studios are structured with a unique design process – asking the students to first work in teams to produce 2-week ‘competition-style’ proposals for each of the three transit types (bus, ferry and train), with each student developing their own individual fleet during the final part of the semester.
Trends in ID Capstone Design Project
As part of Interior Design undergraduate education, students select a capstone project which demonstrates their knowledge gained during the course of four or five years in the degree program. Survey of the CIDA accredited programs was performed to identify the type of senior year design projects. Results indicate majority of senior year design projects focusing in the area of hospitality. The study further identified the health related, safety, comfort, and environmental parameters addressed in the senior year projects.
What elements of the retail store’s environment keep the millennial shopper engaged?
This study focuses on the Millennial generation and the elements within the retail environment that catch their attention. The themes identified offer new insights into the mind of the Millennial shopper that can guide educators and provide strategies for teaching future designers how to design retail environments for this generation.
“who:ru” (who are you?) was inspired by social media, cartography, and information graphics.
“who:ru” is an emergent piece that worked through the interactions of attendees to a regional tech gathering.